Operation management Essay Example | Topics and Well Written Essays - 2750 words - 2

Operation management - Essay Example However, this need not be the case if there business owners are committed to operation management. In this paper, the purpose is to give a report on the findings that were collected after visiting one of the best restaurants in the city. The second part of this paper will explain the types of process technology that were observed in the operations. Thirdly, capacity constraints that existed in the operation will be discussed. Finally, there will be recommendations offered on the best way to improve the operations at this specific restaurant. As noted above, every business would want to make profit and ensure that clients are satisfied since this is the only way to ensure long-term benefits. However, every business’ success is majorly dependent on the quality of management (Schmidle, 2011; Evans, 2004). In short, a business that overlooks the five performance objectives will seldom witness profits and its existence and seemingly, profitability will be short-lived. Having participated in the visit to the mentioned activity, this section will explain how the five performance objectives were utilised in the restaurant. Prices often act as one of the reasons customers flock or forsake a particular business, thus the right pricing ought to be practiced with careful consideration. These assertions are informed by the fact low price does not always translate into profitability. Similarly, high prices are not a clear reflection of high quality products (Heidhues and Kőszegi, 2014; Wacker, 2004). In this particular restaurant, the food prices were set as per size and quality with some costing as much as $100 while others as low as $5. Having observed the place for the at least two days, it became apparent the patrons loved the place because of this seemingly balanced pricing. While clients expect the prices to be low yet the commodities to be of high quality, this is not always tenable because of the requirements. Some of the

Mckinsey Model Essay Example for Free

Mckinsey Model Essay McKinsey 7S Model This model was developed in the 1980s by Robert Waterman, Tom Peters and Julien Philips whilst working for McKinsey and originally presented in their article Structure is not Organisation. To quote them: Intellectually all managers and consultants know that much more goes on in the process of organizing than the charts, boxes, dotted lines, position descriptions, and matrices can possibly depict. But all too often we behave as though we didn’t know it if we want change we change the structure. Diagnosing and solving organizational problems means looking not merely to structural reorganization for answers but to a framework that includes structure and several related factors. The 7S Model which they developed and presented became extensively used by mangers and consultants and is one of the cornerstones of organizational analysis. [pic] Essentially the model says that any organisation can be best described by the seven interrelated elements shown above: Strategy Plans for the allocation of a firms scarce resources, over time, to reach identified goals. Environment, competition, customers. Structure The way the organizations units relate to each other: centralized, functional divisions (top-down); decentralized (the trend in larger organizations); matrix, network, holding, etc. Systems The procedures, processes and routines that characterize how important work is to be done: financial systems; hiring, promotion and performance appraisal systems; information systems. Skills Distinctive capabilities of personnel or of the organization as a whole. Staff Numbers and types of personnel within the organization. Style  Cultural style of the organization and how key managers behave in achieving the organization’s goals. Shared Value  The interconnecting centre of McKinseys model is: Shared Values. What the organization stands for and what it believes in. Central beliefs and attitudes. However the model is more than simply a list. Key Points are: 1. The top 3, strategy , structure and systems, are the hard elements. The bottom 4, skills, staff, style, and shared values are the soft elements. 2. At that time, any organisational study focused on the top hard elements and ignored the bottom soft elements. 3. The current view is to focus on all 7, accepting that for each business or enterprise, two or three will be the VITAL ones. 4. The key point is that all the elements are all inter-dependant. Changes in one will have repercussions on the others. Thus introduction of new systems will certainly affect skills, and may well effect structure, style and staff. It could even have an impact on strategy. Similar repercussions occur with decentralization. 5. If you just try to change one element on its own, the other element may well resist the change and try to maintain the status quo. 6. In this sense, any change in organisation is best seen as a shift in the whole picture. Waterman Jr., Robert H., Peters, Thomas J., and Julien R. Phillips. 198 0. STRUCTURE IS NOT ORGANIZATION. Business Horizons 23, no. 3: 14

Marketing Problems And Issues Faced By Zara Marketing Essay

Marketing Problems And Issues Faced By Zara Marketing Essay Zara clothing is a part of Spanish based Inditex Group, launched in 1975. The sales contribution of Zara clothing is 63.8% in the groups total sales of the financial year 2009. Zara clothing has two main product divisions: mens and womens apparel. Zara is known for its innovative designs around the World; each of the clothing line consists of the following divisions: Upper Garment, Lower Garment, Shoes, Cosmetics and Complements. Kids clothing is included in Zaras catalogue as well. Zara is a vertically integrated retailer which designs, produces and distributes. The company deals mostly with the supply-chain, unlike other competitor retailers of the same market, around half of Zara clothing products are produced in Spain, one third in the rest of Europe, and some in Asian countries and the rest of the world. ZARA has 1,608 stores (including 213 ZARA kids stores) in 74 countries. So while competitors go to Asia for outsource production, Zara makes most of its fashionable items and distributes them to its own stores located in all major cities around the World. At average Zara clothing store is more than 1500 square meters of pure up-to-date fashion. Zara clothing brand is dealing with over ten thousand clothing items a year and Zara has a strategy of launching and distributing a new product to the stores in only time of two weeks. In a result, Zara stores totally change their clothing items each month. Only in the UK, Zara has more than 50 stores in different cities, making Zara the most famous global retailer in the country. Zara clothing is also taking over the American continents by opening multiple locations in The US, Canada and South American countries. Most of the US cities already have Zara clothing sales locations and there are plans to open twice as many stores. According to AT Kearney, the consultants, for the past three years India is at the top of the list of the most attractive market for retail investment. According to Tehnopak, the retail consultants, the revenues of corporate retail sector in India will grow 20-fold from  £7bn ($14.1bn, E10.3bn) to  £140bn over the coming decade. This will reduce the market share of the small family-owned stores that dominate Indian retail. Zaras entry is a test of whether its fast-fashion concept will catch on in India. Zaras trademark is its ability to design, manufacture and deliver a new clothing design to its shops within just two weeks, compared with a nine-month industry average. It takes roughly four weeks to ship a container from Spain to India. Zara already has shops in 74 countries of the World. Financial Highlights (financial year 2009): The financial year 2009 ended with a growth rate of 9% at constant exchange rates. Inditex has also maintained comparable sales over the course of the year. The gross margin, which has increased by 7% to 6,300 million Euros, meaning a 57.1% on sales, 27 basic points more than in the previous year. Operating expenses remain under strict control, with a growth of 7% mainly due to the new retail areas. The contribution of sales in stores located outside Spain has reached 68% of the total figure, and all chains have increased their sales percentages on international markets, demonstrating their desire and ability to expand at a global level. The scale of this effort is clear if we recall that during 2009 alone, we increased our overseas presence to a total of 46 countries. Zaras sales have seen a net growth from 4% to 6% at constant exchange rates, with a 5% growth in EBIT. The main indicators for the financial year 2009 of the group are as under: Net Sales: à ¢Ã¢â‚¬Å¡Ã‚ ¬11,048 Millions EBIT: à ¢Ã¢â‚¬Å¡Ã‚ ¬1,729 Millions Net Sales Zara: à ¢Ã¢â‚¬Å¡Ã‚ ¬7,077 Millions EBIT Zara: à ¢Ã¢â‚¬Å¡Ã‚ ¬1,105 Millions EBIT Margin Zara: 15.6% Problems and Issues: Marketing: Zara has adopted a different marketing strategy form beginning which is not to advertise through traditional media. There are not many businesses which are running without any marketing in this age of communication and technology. If some business is doing good without marketing it dose not mean that the business has captured maximum market and there are no more opportunities to grow. If some business is already doing well, it can do better by launching a marketing campaign and can get more market share. But in last 2 years Zara has changed its strategy slightly and started campaign through some social networking website to keep in touch with its customers. Political issues: According to Fareed Rafiq Zakaria who is a famous Indian American journalist the Indias democracy system has all ability to qualify for illiberal democracy. So that is why the political system is volatile and takes any positive or negative impact on economy on day to day basics. Major political and local political powers plays important role in major citys economy. Foreign investor Zara has very sensitive about its liberal policies due to its main origin of business in Europe is facing very illiberal policies of government in its labour law. And also media the forth pillar of political system play an important part to rock the economic system by flaring up political issues. Due to this Zara is reluctant to invest more in Indian cloth industry which is growing with a GDP of 9% annually. Product: Zara is based in Europe, so it has 3 to 4 main colours which are used by its designers most of the time. But in India there are lots of colours used in readymade cloth industry especially bright colour. Female and male clothes lot of or small embroidery work is like which is lack of Zara fashion designs. Indian consumer likes bright colour for party occasions. Social issues: Cultural differences in India and Europe has a great impact on sales in India due to its designs which are more influenced by Europe. Statistics shows that the Indian cloth market is 490000 million rupees and 30000 million rupees market is only European based apparels. Zaras limited origin designs make its global brand image of fashion industry. Zara opened two shops in Indias metro cities New Delhi and Mumbai but both have vast cloths cultural differences. In New Delhi customers like Indian dresses more than foreign designs but vice versa in Mumbai. There are also traditional cloth designs for special occasions which are lacking in Zara stores. Weather: Indias weather is totally different from Europe because of its five extreme seasons (summer, Monsoon/rainy, winter, spring, autumn) in a year. The winter is of very short duration and not too much cold as compared to Europe and summer (April, May and June) is warmer than Europe. Variation of season requires rapid fashion change according to local weather. At Zara store you will find most of the cloths for normal weather and not for extreme weather. Legal issues: In India there are some legal requirements for foreign companies to start business and the most important one is that you have to make a local partner from India. Zara has started its business with the collaboration of Tata a local Indian business company. Next, Marks Spencer, Accessories, Debenhams and Guess have all franchised their stores to India. Another problem in India is the implementation of copyright law. This is a fact that the day Zara will launch its new design in Indian market it will be pirated in couple of days and you will find the same design at very lower prices in the local shops. Economical issues: The growth rate of Indian economy is comparatively high but it does not affect the life of common people very much because of the unequal distribution of wealth. So the whole population of India should not be considered as a target market of Zara. On the other side high rate of taxes for foreign companies also results into higher prices of the products. Mango, Guess, Esprit, and French Connection are also in line with Zara prices in other markets including Singapore, Dubai and some European markets. It is surprising that the prices in Singapore and Dubai are less than India because Indian duties could add 30-40 percent on retail prices, while duties in these countries are much lower. Devangshu Dutta, managing director of Third Eyesight, a retail consultancy based in the capital, reckons that Inditex may be taking a long-term view of the Indian market and relying on strategic pricing. THE DELIVERY OF A STRATEGIC MARKETING SOLUTION Zara has a very committed and professional team consists of more than 90,000 people. In my point of view Zara should review its strategies and policies now as Zara is now entering in totally different and more competitive markets, like India, of the World. The SWOT analysis of Zara is very helpful to understand the situation which Zara is facing today. Strengths ZARA has a very strong market Image due to quality, style and availability of products. Product/ Brand Image is also very high because of very high quality, reliable products for children, women and men. Strong financial position of ZARA is also our strength which will help us to invest adequately to get favorable results. Due to strong market position there is availability of finance from other financial institutions like banks. ZARA can benefit in saving the cost from existing infrastructure of suppliers. Vast network and store on different main locations all over the UK, Europe and other regions of the World is also our strength. At this time we have availability of suppliers who can provide us required raw material on good prices and we can build good relations with them for future when the competition will be higher. Online availability of our full catalogue is also our strength and customers can see, choose and make a final decision by just sitting home. Weaknesses Due to no marketing strategy and planning the growth rate of market share is very low. High product price is a weakness but we can not compromise on quality and customer services. Proper management and implementation of the new system can take time. Opportunities Well planed customized marketing campaign according to the current requirement of the time. New market search is the next step after capturing our existing market we can go to US and central Asian markets more deeply. More innovation, improved quality and value added products for our customers. Adoption of new technology will help us to lower the cost of our products. Research and development department can be made more efficient and strong for product improvement and availability of the products. Improved and more focused customers service. Continuous training of the staff and labor for cost effective production. Strive to exceed the customers expectations through quality, innovation and customers services. Increase in promotional activities through online marketing to get maximum market share. Building relations and long term contracts with the suppliers will be beneficial for future buying. Threats Entry of new competitors is a threat for our product which can be avoided by building stronger product image in the mind of customer. Unavailability of sufficient raw material because of high number of customers for raw material in the market. In the near future there will be high price of raw material due to increased demand. Availability of raw material in future is another threat and can be managed by involving maximum number of suppliers in the beginning with small quantity orders to all the suppliers. Order quantity can be increased in future as per demand. Low buying power of the customers in existing markets is also a threat and can be managed by searching new markets. Keeping in view the SWOT analysis and our problems and issues Zara should focus on the following points and develop a strategy accordingly: Recommendations: Advertising and Marketing: Unique approach of advertising and marketing within the business model of Zara adds an additional factor to their success. A 0.3% of total income is spent on marketing and advertising. This amount is significantly less than the competitors of Zara who are spending 3-4% of their total revenues on advertising and marketing. The main competitors of Zara like next, Bhs, Debenhams, New Look, HM, John Lewis, MS, asos, peacocks and topshop are the main stores which are more focusing on marketing specially on online presence and are among the top list stores on search engines in fashion and clothing search results. Because Zara is not in putting any effort for online marketing, that is why we do not find it in search results. In this age of communication and technology it is very hard to run a business without marketing and interaction with existing or potential customers. In my point of view Zara should now develop its own IT and marketing department and should launch an online marketing campaign through search engine optimization, social networking websites like facebook, twitter, bebo etc. Email marketing is another highly reliable and reachable idea to convey the message to maximum number of customers in no time. The list of emails can also be used to keep the customers update with latest offers in the store. By using Zaras own website and these social networking website people can keep in touch with store without coming to store and this thing will increase the market share with the help of low cost solution of online marketing. Interactive websites are the main source to attract more traffic and keep in touch with customers which helps to improve and change in products according to the requirements of the customers. This is also the quickest way to get feed back from our valuable customers around the globe. At the moment Zara is more focusing on the development of its stores on the prime locations on the high streets which is also a good strategy but it can not be replaced with a well organized professional marketing campaign which can bring thousands of customers to the store in days. With the help of fully functional interactive website customers can give feed back immediately after using the product and we can improve our products quickly. In the big countries like India where the presence of physical stores is not feasible in every city because the buying power of the customer is not equal and to open a store for small number of customers can not add anything other than heavy losses. In situation like this online store is the best idea to serve the customers who do not have physical access to the store but can afford and buy from online store. Because in India we can find our customers in many cities but the number of the customers will be low, so online marketing and online store will be more helpful to satisfy that market. Additionally, because of the short product development cycles, customers can be trained to visit Zara online stores most of the time because new items are presented weekly and are not restocked often. This feeling of scarcity encourages customers to come to online stores and buy frequently. In order to keep our stores looking fresh and trendy; Zara is investing heavily in their store layouts. Each Zara store is remodeled every five years in order to update with current trends. Same strategy should be followed in India as well to maintain the international standards. Direct marketing is not the top priority of Zara, in fact its the cost advantage and maintenance of brand that adds value to company. Zaras information and communication protocols are highly differentiated from its competitors. Zaras expenditure on IT comprises of less than 0.5% of total income on Information Technology and IT employees are only 0.5% of total workforce of company. In contrast to this Zaras competitors spend around 2% of total revenue on IT and 2.5% of their workforce is involved in IT. Main tools utilized by Zara are human intelligence, from store managers and market research, and information technology such as their PDA devices which forms a hybrid model for information flow from stores to headquarters. For example, handheld devices are provided at Zara stores which are used by managers over there for sending standardized information including customer feedback and ordering needs to in-house designers. So this is the key to keep the designer updated regarding rapidly changing customer demands and trends. Zaras designers not only keep themselves informed of fast-changing trends and demands of custo mers but also participate in formation of hybrid model. Zaras competitors entirely rely on IT applications so here again Zara wins the differentiation by incorporating human intelligence in its hybrid model. Zara obtains uniqueness by adopting human intelligence assisted IT solutions leading to well-organized inventories, thoroughly linked demand and supply, and decreased costs from obsolete merchandise; but this is not the end , there is always room for improvement. IT processes need effective management of levels of inventory. The information and communication system owned by Zara leads to cost advantage to Zaras operations and adds capability of responding rapidly and up to the mark. Zaras business model demarcates its unique concept, capabilities, and value drivers and these have leaded the company to the path of success. Fully concentrated core operations and production abilities, resistance to outsourcing, pin point focus on fashion has given recognition in fashion industry and market. To sustain and maintain such sort of differentiation in the era of global expansion there is need to adapt business capabilities of product development, cost of production, marketing, information and communication technologies and strategic partnerships. Mass media Advertising It is one of the basic requirements of a company to promote the sales of its products. In addition to this, it works as a building block in the process of building of brand identity. Further more it plays important role in communicating changes or changes or new arrivals to the customers. Advertising is considered to be one of the essences of fashion industry. Advertising if properly planned would increase the buzz-value of Zara. For achievement of our objectives following branches of advertising would be utilized. When these media will come into play every member of the society would be having awareness to Zara. Print Advertising The print media remains one of the cost effective source of advertising. Advertisement of products can be carried out via newspapers and magazines. Additionally promotional brochures and fliers would serve the same purpose. The selling price of advertising space in newspapers and magazines is directly related to the position attained by advertisement and the readership of the publications. Our advertisement would be published on the most popular and glossy supplement of magazines and newspapers to catch the eye of customers. Outdoor Advertising Billboards Billboard advertising is very common in Delhi and Mumbai and this trend is going to be followed by Zara to grab the attention of the passers by. This would be supplemented by other outdoor advertising methods to capture larger portion of market. Kiosks: It is not difficult to find malls and railway stations in cities like Mumbai and Delhi. Keeping this thing in mind provision of kiosks can also provide easy outlet for the products of company. Zara would use this marketing strategy as well. Tradeshows and Events We have plans to organize trade fairs, exhibitions and events to draw attention of customers. It would be achieved in collaboration with different local companies which promote fashion industry. Covert Advertising Advertising in Movies All of us know that India is famous for its movie production. We would use this tool as covert advertising as a unique kind of advertising. Almost every weekend a new movie is released. Thousands of people come at one platform and the same platform can be sponsored by Zara to gain the advantage of grabbing customers. Celebrity Advertising We know that audience in India follows the trends adopted by celebrities over there. Celebrities like Amir Khan and John Abraham have already played their role in Zaras promotion campaign. To keep the pace with this strategy is still the part of our marketing layout. Pricing Strategy: In the beginning the competitive pricing strategy should be adopted to capture more market share in India because in most of the large cities of India international brands and stores are already available. One more thing is local shop keeper who will copy Zaras designs and sale them in the market on low prices. To avoid this problem brand image should be communicated through advertising so that customers do not only consider the design but brand and quality as well. For brining marked reduction in prices the production can be started in the host country which will decrease our operating expenses like freight, high cost labour in Europe, import taxes and duties in India. After taking these steps we will be able to compete in the market very easily and can get benefit in long run. Conclusion: Zara has a very strong financial position and growth rate in last couple of years. As Zara has already opened its stores in many developed countries and has started to enter in under developing countries like India, Zara should review and change its strategy related to marketing and production because the circumstances and situation in under developed countries is totally different from developed countries. In most of the developing countries advertisement plays a vital role to communicate the message to the target market especially highly populated countries like India. Marketing is very necessary for the growth of a product or brand and get maximum market share in short time. Traditional and non traditional media should be used to achieve the objectives. Production can be started in the countries where you are going to open new stores; this thing will help to reduce the cost of production, time form production houses to outlets and will increase the safety of the products as well. Another considerable advantage of production in India is that Zara can build good relations with local community by offering jobs to local people and can get better understanding about the market and its requirements. The above mentioned factors will contribute a lot in the long run to get more market share and keep Zara in the Indian market. Friendster, 2009, Zaras Profile http://profiles.friendster.com/97785772 [Accessed 05-08-2010] http://managementfunda.com/advertising-types/

Gods Forgiveness in Taylors Meditation 42 Essay -- Edward Taylor Poe

In Edward Taylor's "Meditation 42," the speaker employs a tone of both desire and anxiousness in order to convey the overall idea that man's sinful nature and spiritual unworthiness require God's grace and forgiveness to gain entrance to the kingdom of heaven. In the opening stanza, the speaker describes the human craving and longing for material objects. From the very first word of "Meditation 42," a sense of longing and desire infuses the poem as "apples" (ll. 1) often symbolize both temptation and desire. Because Eve allowed the lure of attaining the God's knowledge to overtake her in the book of Genesis, she bites from a fruit on the Tree of the Knowledge of Good and Evil which is commonly depicted as an apple. In addition, because the "apples" allude to man's fall from paradise they thereby represent man's imperfection and sinful nature. Furthermore, the fact that "apples of gold in silver pictures shrined" (ll. 1) emphasizes the desire or lust for physical, material items of beauty and wealth. These items "enchant" (ll. 2) as the "gold" and "silver" appeal to mankind's covetous nature and tendency to value superficial items. Thus, the speaker conveys his longing and desire for physical riches which "enchant" him. Yet his want for treasures exist as strictly human desire, causing physical consequences as they "make mouths to water" (ll. 2). However, despite the monetary value of precious metals, attaining such superficial items does not allow man to gain any true fulfillment. For example, in the opening stanza, all the treasures "In jasper cask, when tapped, doth briskly vapor" (ll. 4). The material items mean nothing in the larger scheme of the world and therefore "briskly vapor" and disapp... ..., but still pleads for God to "take me in" (ll. 41), and promises to "pay...in happiness" for mercy. Once again, the speaker demonstrates the same desires for physical treasures that he expresses in the first stanza as he asks God to "give mine eye / A peephole there to see bright glory's chases" (ll. 39-40). Even in the God's kingdom, the speaker reveals his humanity as he focuses on ornamentation which starkly contrasts with God's divinity as He has the ability to show love even for sinners. Thus, while man shows his human nature, desiring and coveting physical riches and treasures, God demonstrates his truly divine nature as he possesses true spiritual riches, in the form of love, mercy, and forgiveness. Works Cited Taylor, Edward. â€Å"Meditation 42.† The Heath Anthology of American Literature. Ed. Paul Lautier. New York: Houghton Mifflin Company, 2004

Research paper about computer addiction Essay

Chapter 1 in Research About Computer Games Addiction EFFECTS OF INVOLVEMENT IN COMPUTER GAMES TO THE STUDY HABITS OF THE MARIAN FRESHMEN STUDENTS DURING THE FIRST SEMESTER OF SCHOOL YEAR 2012-2013 A Research Presented to Mr. Paul C. Morales Saint Mary’s University Bayombong, Nueva Viscaya In Partial Fulfilment Of the Requirements in _________________________ Submitted By: Kimberly Anne Martinez Lloyd Rico Antonio Manuel Douglas Inaldo Leigrich Salvador Herman Anthony Aseron February 2013 Chapter 1 THE PROBLEM AND ITS BACKGROUND Rationale Modernization of living has a great impact to one of us, specifically in the field of technologythat introduces us to this, computer age because of its many benefits that makes our lives better and helps us do work a lot better. One evidence is the excessive of use of computers of some Marian students, it gives us a faster access to the world and is very beneficial to our studies like doing paper works and at the same time, entertainment. But as computers became more popular, some students overused it and become a bad leisure for them causing them to skip their classes, they could not concentrate, and they become irresponsible, they didn’t do their school stuffs and obliviously overspending their allowance in paying a gaming computer unit and a bet. Lessen, determine and prevent computer addiction, are in the mind of the researchers in conducting this study. STATEMENT OF THE PROBLEM The primary aim of this study is to obtain relevant information in the involvement of the college freshmen students towards computer games. Specifically, it sought to answer the following questions: 1. What is the profile of the respondents in terms of the following factors: 1.1 Amenability of hanging with computer 1.2 Interest in computer gaming 1.3 Awareness in the possible effects of too much exposure in computer games 1.4 Self-control 2. What are the most common factors which make involve them in computer games? 2.1 Leisure time 2.2 Hobby 2.3 Friends 3. What are the most pressing problems in their study habits as they go and play computer games in terms of the following: 3.1 Time for studying 3.2 Concentration 3.3 Motivation of learning 4. What are their ways to balance their gaming habit and study habit if there is, in terms of the following: 4.1 Time management 4.2 Self-control SIGNIFICANCE OF THE STUDY The expected result if this research endeavour will benefit the following: Students of Saint Mary’s University and its students As vital information, results of the study will help make the students become aware of their involvement in computer games, and become develop their study habits and to concentrate more on their studies. Future researchers The results of this study can serve as a baseline data for developing topics as well as creating ideas about their topics. SCOPE OF DELIMITATIONS This study was conducted during the first semester of the school year 2012-2013 to identify the factors that affect the involvement to computer game addiction of the Marian Freshmen students and to determine how it would  affect their study habits. Respondents of the study are limited to the college freshmen students of the eight departments of the University namely: School of Accountancy, School Arts and sciences, School of Business, School of Education, School of Engineering and Architecture, School of Computing Science and Information Technology, School of Public Administration and Governance, and School of Health Sciences. There are ten randomly selected respondents of each of the eight departments. DEFINITION OF TERMS The following terms are defined to facilitate the comprehension of the study: Computers. Computer game. DEFINITION OF TERMS The following terms are defined to facilitate the comprehension of the study: Computers. Computer game.

Nuclear warfare

Introduction.John Hersey’s article entitled Hiroshima was an account of six residents in the city of the same name who survived the bombing on August 6, 1945. The six survivors consisted of a physician, a personnel clerk, three small children and their mother, a young surgeon, a pastor and a missionary priest.Compared to other accounts of the Hiroshima bombing, Hersey’s account dryly described the experiences of the survivors, beginning from the time they woke up until the time the bomb went off. While it made considerable noise within and without the publishing world, Hersey’s account was not intentionally written as a call to action, nor did it eventually give rise to a mass action. Rather, it was intended to be a mere impassive report of the impact made by the bomb on the lives of many.Ethical Theories.There are many reasons for the opinion that nuclear warfare is not morally justified, the most familiar and popular of which is the opinion that nuclear warfare involves an intention to use nuclear weapons, where such use would be immoral (McMahan, 1985).  Moral philosophy has several positions on the issue of nuclear warfare. One such position falls within the deontological position (McMahan, 1985). This position consists of three claims, the first of which is that the use of nuclear weapons is not morally justified (McMahan, 1985).  Ã‚  Ã‚  Ã‚  Ã‚   This first argument is rationalized by the theory that use of nuclear weapons would lead to a violation of at least one criterion of the traditional â€Å"just war† theory (McMahan, 1985).The just war theory refers to justice in war or moral support for war (Moseley, 2006). This theory has two aspects, namely, the theoretical and historical traditions (Moseley, 2006). The former discusses the justifications and reasons for engaging in war; while the latter focuses attention on the body of rules and agreements entered into by international bodies that are supposed to be applied in t imes of war (Moseley, 2006).The just war theory has two criteria, namely, the criterion of proportionality and the criterion of discrimination (McMahan, 1985). The first one mandates that â€Å"the level of force employed must be proportional to the good it is intended to achieve (McMahan, 1985).† On the other hand, the latter criterion provides that â€Å"force should be used in a way which respects the distinction between combatants and noncombatants (McMahan, 1985).Applying the two criteria, one can arrive at an opinion as to whether the dropping of the bomb in both Nagasaki and Hiroshima was justified. The first criterion demands that an act be justified by the good consequences achieved by the act be able to outweigh the negative consequences it may have caused (McMahan, 1985). Moreover, there must be a direct proportion between the degree of force used and the positive consequences produced (McMahan, 1985).Considering that both bomb attacks had caused the loss of numer ous lives, mostly those of innocent citizens, there is no way that they could have been justified by any positive consequences. Whichever motivation led to the decision to set off the attacks, it could never be enough to justify the killing of countless innocent lives. The brutality of the acts involved in both bombings negate any argument that there is a direct proportion between the act committed or the degree of force used and the consequences it produced.The second criterion cannot also be used to justify the bombings, since it forbids the killing of noncombatants in war (McMahan, 1985). A distinction should be made between people who are combatants and not (McMahan, 1985). However, based on numerous accounts on the effects of the bombings, including that written by Hersey, it is apparent that many people who were noncombatants died during the attacks. This is a clear violation of the second criterion of the just war theory (McMahan, 1985).Again applying the deontological tradit ion, any future use of nuclear weapons in war cannot be justified. The use of that kind of weapons is a deliberate choice made by those who lead the war. They know that such use necessarily involves the killing of man innocent people.As argued by one study, deaths occurring in nuclear attacks are neither incidental nor unintentional results of lawful military action (McMahan, 1985). Rather, such deaths are deliberate aims made by those who chose to act using nuclear weapons (McMahan, 1985).Thus, the same argument would negate any justification that would be put forward by a country that intends to retaliate using nuclear weapons. Retaliation can be exercised in various forms and it is recognized under international law to be valid means of protecting a country’s interests and sovereignty. Nevertheless, even through a good reason exists for retaliation, doing the same through nuclear weapon still cannot be justified because of the consequences involved in such action, which wo uld cost thousands, if not millions, of lives. Indeed, nuclear warfare is no room for the ancient adage â€Å"an eye for an eye.† Other means of retaliation, like demanding reparation or using economic measures, should instead be used rather than resorting to nuclear warfare.Conclusion.Nuclear warfare cannot be justified under any circumstance. The deliberate use of nuclear weapons is equivalent to deliberate killing of numerous innocent people. Such an act cannot be considered proportionate to the aim involved; nor would such act discriminate between people who engaged in war or not. These consequences obviously violate criteria of the just war theory, which negates any morality in the acts.ReferencesHersey, J. (1946). Hiroshima. The New Yorker.McMahan, J. (1985). Deterrence and Deontology. Ethics 95(3) Special Issue: Symposium on Ethics and Nuclear Deterrence, 517-536. Moseley, A. (2006). Just War Theory. Retrieved October 31, 2007, fromhttp://www.iep.utm.edu/justwar/ Nuclear warfare Introduction.John Hersey’s article entitled Hiroshima was an account of six residents in the city of the same name who survived the bombing on August 6, 1945. The six survivors consisted of a physician, a personnel clerk, three small children and their mother, a young surgeon, a pastor and a missionary priest.Compared to other accounts of the Hiroshima bombing, Hersey’s account dryly described the experiences of the survivors, beginning from the time they woke up until the time the bomb went off. While it made considerable noise within and without the publishing world, Hersey’s account was not intentionally written as a call to action, nor did it eventually give rise to a mass action. Rather, it was intended to be a mere impassive report of the impact made by the bomb on the lives of many.Ethical Theories.There are many reasons for the opinion that nuclear warfare is not morally justified, the most familiar and popular of which is the opinion that nuclear warfare involves an intention to use nuclear weapons, where such use would be immoral (McMahan, 1985).Moral philosophy has several positions on the issue of nuclear warfare. One such position falls within the deontological position (McMahan, 1985). This position consists of three claims, the first of which is that the use of nuclear weapons is not morally justified (McMahan, 1985). This first argument is rationalized by the theory that use of nuclear weapons would lead to a violation of at least one criterion of the traditional â€Å"just war† theory (McMahan, 1985).The just war theory refers to justice in war or moral support for war (Moseley, 2006). This theory has two aspects, namely, the theoretical and historical traditions (Moseley, 2006). The former discusses the justifications and reasons for engaging in war; while the latter focuses attention on the body of rules and agreements entered into by international bodies that are supposed to be applied in times of war (Moseley, 20 06).The just war theory has two criteria, namely, the criterion of proportionality and the criterion of discrimination (McMahan, 1985). The first one mandates that â€Å"the level of force employed must be proportional to the good it is intended to achieve (McMahan, 1985).† On the other hand, the latter criterion provides that â€Å"force should be used in a way which respects the distinction between combatants and noncombatants (McMahan, 1985).Applying the two criteria, one can arrive at an opinion as to whether the dropping of the bomb in both Nagasaki and Hiroshima was justified. The first criterion demands that an act be justified by the good consequences achieved by the act be able to outweigh the negative consequences it may have caused (McMahan, 1985). Moreover, there must be a direct proportion between the degree of force used and the positive consequences produced (McMahan, 1985).Considering that both bomb attacks had caused the loss of numerous lives, mostly those of innocent citizens, there is no way that they could have been justified by any positive consequences. Whichever motivation led to the decision to set off the attacks, it could never be enough to justify the killing of countless innocent lives. The brutality of the acts involved in both bombings negate any argument that there is a direct proportion between the act committed or the degree of force used and the consequences it produced.The second criterion cannot also be used to justify the bombings, since it forbids the killing of noncombatants in war (McMahan, 1985). A distinction should be made between people who are combatants and not (McMahan, 1985). However, based on numerous accounts on the effects of the bombings, including that written by Hersey, it is apparent that many people who were noncombatants died during the attacks. This is a clear violation of the second criterion of the just war theory (McMahan, 1985).Again applying the deontological tradition, any future use of n uclear weapons in war cannot be justified. The use of that kind of weapons is a deliberate choice made by those who lead the war. They know that such use necessarily involves the killing of man innocent people.As argued by one study, deaths occurring in nuclear attacks are neither incidental nor unintentional results of lawful military action (McMahan, 1985). Rather, such deaths are deliberate aims made by those who chose to act using nuclear weapons (McMahan, 1985).Thus, the same argument would negate any justification that would be put forward by a country that intends to retaliate using nuclear weapons. Retaliation can be exercised in various forms and it is recognized under international law to be valid means of protecting a country’s interests and sovereignty. Nevertheless, even through a good reason exists for retaliation, doing the same through nuclear weapon still cannot be justified because of the consequences involved in such action, which would cost thousands, if n ot millions, of lives. Indeed, nuclear warfare is no room for the ancient adage â€Å"an eye for an eye.† Other means of retaliation, like demanding reparation or using economic measures, should instead be used rather than resorting to nuclear warfare.Conclusion.Nuclear warfare cannot be justified under any circumstance. The deliberate use of nuclear weapons is equivalent to deliberate killing of numerous innocent people. Such an act cannot be considered proportionate to the aim involved; nor would such act discriminate between people who engaged in war or not. These consequences obviously violate criteria of the just war theory, which negates any morality in the acts.ReferencesHersey, J. (1946). Hiroshima. The New Yorker.McMahan, J. (1985). Deterrence and Deontology. Ethics 95(3) Special Issue: Symposium on Ethics and Nuclear Deterrence, 517-536.Moseley, A. (2006).Just War Theory. Retrieved October 31, 2007, fromhttp://www.iep.utm.edu/j/justwar.htm

Little Red Riding transl. span essays

Little Red Riding transl. span essays A little girl lived with her mother in a small house near a great forest. The girl had neither father nor grandparents. She had a grandmother who was a widow also. Her grandmother lived in a small house on the other side of the forest. As the girl had the custom to use a red pointed hood, everybody called Little Red Riding Hood. - Daughter, your grandmother is ill. You want to take a candy basket to her? - Yes, of course, Mommy- responded Little Red Riding Hood, like she was a very amiable and likeable girl. - Good, here is the basket full of candy said the mother.- As you know, in order to arrive at the house of your grandma, you must cross the forest. In the forest there are wolves. Do not delay, and if a wolf approaches you, call to one of the numerous woodcutters who work in the forest. - I will travel with care, Mommy. I will arrive safely at grandmas house responded Little Red Riding Hood. Then the girl put the candy basket in an arm and soon she had entered the forest. Neglecting the wise advice of her mother of not delaying in the forest, Little Riding Hood was taking flowers and putting them in the basket. Suddenly a great wolf appeared, ferocious, and hungry. The favorite food of this wolf was the meat of little girls, but as it was scared of the woodcutters who worked near there, it resolved to obtain its favorite food with ma - Good morning, Little Riding Hood. Where are you going with that basket full of candies and flowers? Although the girl, since we have seen, was amiable and likeable, she had the great defect of being something disobedient and stupid. She had already disobeyed her mother when delaying in the forest to take flowers. And now she demonstrated her stupidity in answering the wolf instead of calling to the woodcutters. She said: ...